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David Maus Chevrolet

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Sanford, FL 32771

  • Phone: 888-338-7887

Tell Us More About the Bowtie!

Behind every great logo is a story of how it came to be…or is there? How exactly did this familiar logo become the iconic bowtie shape? It seems that not even the big guys at Chevrolet know! Perhaps the most popular story, though, says that Durant was inspired by the wallpaper of a French hotel he was staying at in 1907.

What we do know, however, is that the signature Chevy bowtie emblem sported on the grill of every Chevrolet was first introduced back in 1913 and created by General Motors and Chevrolet co-founder, William Durant.

Over a hundred years later, the bowtie figure has transformed a few times throughout the course of its century lifetime, but it has only gotten better with age!



Filed under: Chevrolet News